Orange Kinetic Balls
An eye-catching architectural installation for Vivatech 2019 conveying movement and acceleration for Orange's startup booster program.
INTRODUCTION
For its presence at the Vivatech 2019 show in Paris, Orange asked Publicis.Sapient to create an eye-catching architectural installation conveying the sense of movement and acceleration like the Orange Booster Start-up offer.
CONCEPT
The kinetic installation was designed to embody the dynamic energy and acceleration that Orange provides to startups through their booster program. The moving spheres created a mesmerizing visual experience that drew visitors to the Orange booth.
EXECUTION
The architectural installation featured suspended kinetic balls that moved in choreographed patterns, creating an immersive environment that captured the essence of innovation and forward momentum central to Orange’s startup acceleration program.
SCOPE
Experience design
CREDITS
Creative Director: Julien Terraz
Experience Designer: Stéphane Allary
Creative Technologist: Franck Youdine
Hardware / Production: Events Society